The Earthy Crunch UK Blog

Roasted, Raw, or Sun-Dried? How Processing Changes the Flavour
Roasted, Raw, or Sun-Dried? How Processing Changes the Flavour
Roasted, raw, or sun-dried — the way clay is prepared can completely transform its flavour and crunch. Raw clays bring bold, mineral-heavy notes, roasted clays deliver smoky intensity, while sun-dried... Read more...
The World of Nakumatt Clays: A Beloved Favourite Among Picans and Geophagans
The World of Nakumatt Clays: A Beloved Favourite Among Picans and Geophagans
From Kenya to India and now to your doorstep — Nakumatt clay has become a beloved favourite among geophagans for its smoky depth, clean crunch, and earthy complexity. Discover the... Read more...
Basement to Petrichor: How We Name Flavours of Clay – A guide to the quirky vocabulary of clay tasting
Basement to Petrichor: How We Name Flavours of Clay – A guide to the quirky vocabulary of clay tasting
If you’ve spent any time in the world of edible clay, you’ll know it has its own language—a glossary of flavours that sound more like poetry or weather reports than... Read more...
Why Does Crunch Satisfy? The Science of That First Bite – Exploring the sensory psychology of crunch
Why Does Crunch Satisfy? The Science of That First Bite – Exploring the sensory psychology of crunch
There’s something about that first crisp, crackling bite that makes your brain light up. Whether it’s into a perfectly roasted clay nugget, a biscuit straight from the tin, or a... Read more...
Pots, Plates, and Palates: Clay in Everyday Life Beyond Eating – Looking at clay’s role in pottery, cooking, and culture
Pots, Plates, and Palates: Clay in Everyday Life Beyond Eating – Looking at clay’s role in pottery, cooking, and culture
Clay isn’t just for chewing. While edible earth might have its own devoted fanbase, the story of clay in everyday life goes far beyond the crunch. From kitchens to marketplaces,... Read more...
Clay in Myth and Folklore: Legends from the Soil – Ancient stories and spiritual beliefs about earth
Clay in Myth and Folklore: Legends from the Soil – Ancient stories and spiritual beliefs about earth
Long before clay was ever baked into pots or crunched between teeth, it lived in our imaginations. Civilisations across the world have seen clay as more than just damp earth.... Read more...
Earth’s Delicacies: A map of the most sought-after clays – Visual guide to where the most prized clays are found
Earth’s Delicacies: A map of the most sought-after clays – Visual guide to where the most prized clays are found
Some people collect rare wines. Others hunt for exotic spices. And then there are those of us who get a thrill from finding the perfect piece of earth to crunch.... Read more...
Around the World in 80 Crunches: Global Clay Traditions You’ve Never Heard Of – A cultural tour of edible earth practices worldwide
Around the World in 80 Crunches: Global Clay Traditions You’ve Never Heard Of – A cultural tour of edible earth practices worldwide
Forget tea leaves or coffee beans, if you want a truly global taste tour, you need to look underground. Across the world, people have been nibbling, chewing, and savouring clay... Read more...
From Mud Huts to Munchies: The Surprising History of Clay in Human Life – Blending architecture, medicine, and cravings
From Mud Huts to Munchies: The Surprising History of Clay in Human Life – Blending architecture, medicine, and cravings
From Mud Huts to Munchies: The Surprising History of Clay in Human Life Clay. Humble, squishy, often underfoot—and yet it’s been shaping human life for thousands of years. It’s in... Read more...
Why Chalk Squeaks: The Role of Calcium Carbonate
Why Chalk Squeaks: The Role of Calcium Carbonate
Ever wondered why chalk makes that distinctive squeaking sound? It’s all thanks to calcium carbonate crystals rubbing against your teeth. Discover the science behind the crunch and squeak with Earthy... Read more...
When it rains, it clumps: How weather and climate affect edible clays
When it rains, it clumps: How weather and climate affect edible clays
The world of edible clays may feel timeless and earthy, but it's far from immune to the whims of weather. From scorching heat to relentless monsoon rains, the climate plays... Read more...
How moisture affects texture
How moisture affects texture
Moisture plays a key role in the texture of edible clay. Learn how keeping your clay dry preserves that satisfying crunch and why moisture levels can make or break your... Read more...