Shop Merch with our exclusively designed Merch

Wear Your Pica with Pride
Show off your love for all things crunchy with our exclusive Pica Pride merch – designed by me, made for you, and only available at Earthy Crunch UK. From bold tees to cute accessories and digital goodies, this is your space to celebrate the cravings and the community that gets it.

Inside the collection, you’ll find:
👑 Pica Princess – for the clay royalty
🍬 Clay Crunch Cuties – playful and snackable
📣 Pica Slogans – bold statements, no apologies
🌱 Low-key, discreet designs – for those who aren’t out but still want a subtle nod to their crunchy cravings

Perfect for crunchfluencers, ASMR creators, or anyone who wants to rep their geophagy journey with pride. Whether you're treating yourself or gifting a fellow crunch lover, every item is made with pica passion — and a whole lot of personality.

✨ Wearables, homewares, accessories & more — all designed to match your texture mood and stash energy.

Please note: All merch items are printed and shipped separately from your crunchy clay orders and will arrive in a different parcel.

Wear it loud, wear it proud. #PicaPride