The Earthy Crunch UK Blog

What Earthy Crunch UK could do better - An end of year reflection
What Earthy Crunch UK could do better - An end of year reflection
t Earthy Crunch UK, we’re proud of what we’ve built — a small, thoughtful, community-driven space for those who understand the joy of the crunch. But pride doesn’t mean perfection,... Read more...
Staying Compliant While Celebrating the Clay Community
At Earthy Crunch UK, we love everything about the clay and earth-based community—from collectors to enthusiasts curious about pica and geophagia. But while we’re passionate about clay, we also take UK law and safety regulations seriously. Here’s how we make sure our hobbyist platform stays fully compliant while still providing an engaging and educational experience. Selling for Hobbyist Use Our products are sold strictly for crafting, collecting, or sensory enjoyment. Even though some members of our community may taste or handle the clays, our focus is firmly on non-edible use.... Read more...
Meet the Seller: Part 1 - Earthy Crunch UK
Meet the Seller: Part 1 - Earthy Crunch UK
Introducing Our Vendor & Treat Maker Spotlight Series! At Earthy Crunch UK, we’re all about the crunch, the texture, and the flavours that keep our community coming back for more.... Read more...
Mexican Holy Bars: When Faith Meets Crunch
Mexican Holy Bars: When Faith Meets Crunch
You’ve probably seen them before — pale, powdery little bars labelled Mexican Holy Bars or Tierrita de San Juan de los Lagos. At first glance, they look like delicate chunks... Read more...
Tour of UK edible soil spots: is there “crunch” in your backyard?
Tour of UK edible soil spots: is there “crunch” in your backyard?
Curious about what lies beneath your own feet? Before you get digging, here’s a cautionary (but fascinating) guide to edible soils and clays across the UK — what you might... Read more...
Clay pairings: foods and beverages that complement the crunch
Clay pairings: foods and beverages that complement the crunch
Pairing edible clays with the right drink or snack can completely change your crunch game. From herbal teas that soothe to nut milks that balance and the foods best avoided,... Read more...
Harvest to crunch: how edible clay is mined and processed
Harvest to crunch: how edible clay is mined and processed
Ever wondered how that perfect piece of clay ends up in your stash box – crisp, clean and ready to crunch? Behind every bite is a fascinating journey from earth... Read more...
Mineral profiles: what makes a clay ‘good to crunch’
Mineral profiles: what makes a clay ‘good to crunch’
Every crunch-lover knows that not all clays are created equal. Some are crisp and smoky, others soft and creamy; some crumble gently on the tongue, while others snap with satisfying... Read more...
How I Discovered My Cravings: My Pica Journey
How I Discovered My Cravings: My Pica Journey
Growing up, I always thought I was just a quirky kid. I made mud pies like EVERY other child – but the difference was, I never really grew out of... Read more...
Crunch Time: How to safely store your edible clays at home
Crunch Time: How to safely store your edible clays at home
You’ve found your favourite clays, placed your order, and now that satisfying box has landed on your doorstep. You open it, breathe in that earthy aroma, maybe sneak a quick... Read more...
Pica and pregnancy: what the research says
Pica and pregnancy: what the research says
Pregnancy can bring about all sorts of unusual cravings – from midnight toast marathons to jars of pickles and ice cream. But for some, those cravings take an unexpected turn... Read more...
Roasted, Raw, or Sun-Dried? How Processing Changes the Flavour
Roasted, Raw, or Sun-Dried? How Processing Changes the Flavour
Roasted, raw, or sun-dried — the way clay is prepared can completely transform its flavour and crunch. Raw clays bring bold, mineral-heavy notes, roasted clays deliver smoky intensity, while sun-dried... Read more...