The Earthy Crunch UK Blog
Mineral profiles: what makes a clay ‘good to crunch’
Mineral profiles: what makes a clay ‘good to crunch’
Every crunch-lover knows that not all clays are created equal. Some are crisp and smoky, others soft and creamy; some crumble gently on the tongue, while others snap with satisfying... Read more...
How I Discovered My Cravings: My Pica Journey
How I Discovered My Cravings: My Pica Journey
Growing up, I always thought I was just a quirky kid. I made mud pies like EVERY other child – but the difference was, I never really grew out of... Read more...
Crunch Time: How to safely store your edible clays at home
Crunch Time: How to safely store your edible clays at home
You’ve found your favourite clays, placed your order, and now that satisfying box has landed on your doorstep. You open it, breathe in that earthy aroma, maybe sneak a quick... Read more...
Pica and pregnancy: what the research says
Pica and pregnancy: what the research says
Pregnancy can bring about all sorts of unusual cravings – from midnight toast marathons to jars of pickles and ice cream. But for some, those cravings take an unexpected turn... Read more...
Roasted, Raw, or Sun-Dried? How Processing Changes the Flavour
Roasted, Raw, or Sun-Dried? How Processing Changes the Flavour
Roasted, raw, or sun-dried — the way clay is prepared can completely transform its flavour and crunch. Raw clays bring bold, mineral-heavy notes, roasted clays deliver smoky intensity, while sun-dried... Read more...
The World of Nakumatt Clays: A Beloved Favourite Among Picans and Geophagans
The World of Nakumatt Clays: A Beloved Favourite Among Picans and Geophagans
From Kenya to India and now to your doorstep — Nakumatt clay has become a beloved favourite among geophagans for its smoky depth, clean crunch, and earthy complexity. Discover the... Read more...
Basement to Petrichor: How We Name Flavours of Clay – A guide to the quirky vocabulary of clay tasting
Basement to Petrichor: How We Name Flavours of Clay – A guide to the quirky vocabulary of clay tasting
If you’ve spent any time in the world of edible clay, you’ll know it has its own language—a glossary of flavours that sound more like poetry or weather reports than... Read more...
Why Does Crunch Satisfy? The Science of That First Bite – Exploring the sensory psychology of crunch
Why Does Crunch Satisfy? The Science of That First Bite – Exploring the sensory psychology of crunch
There’s something about that first crisp, crackling bite that makes your brain light up. Whether it’s into a perfectly roasted clay nugget, a biscuit straight from the tin, or a... Read more...
Pots, Plates, and Palates: Clay in Everyday Life Beyond Eating – Looking at clay’s role in pottery, cooking, and culture
Pots, Plates, and Palates: Clay in Everyday Life Beyond Eating – Looking at clay’s role in pottery, cooking, and culture
Clay isn’t just for chewing. While edible earth might have its own devoted fanbase, the story of clay in everyday life goes far beyond the crunch. From kitchens to marketplaces,... Read more...
Clay in Myth and Folklore: Legends from the Soil – Ancient stories and spiritual beliefs about earth
Clay in Myth and Folklore: Legends from the Soil – Ancient stories and spiritual beliefs about earth
Long before clay was ever baked into pots or crunched between teeth, it lived in our imaginations. Civilisations across the world have seen clay as more than just damp earth.... Read more...
Earth’s Delicacies: A map of the most sought-after clays – Visual guide to where the most prized clays are found
Earth’s Delicacies: A map of the most sought-after clays – Visual guide to where the most prized clays are found
Some people collect rare wines. Others hunt for exotic spices. And then there are those of us who get a thrill from finding the perfect piece of earth to crunch.... Read more...
Around the World in 80 Crunches: Global Clay Traditions You’ve Never Heard Of – A cultural tour of edible earth practices worldwide
Around the World in 80 Crunches: Global Clay Traditions You’ve Never Heard Of – A cultural tour of edible earth practices worldwide
Forget tea leaves or coffee beans, if you want a truly global taste tour, you need to look underground. Across the world, people have been nibbling, chewing, and savouring clay... Read more...