Let’s talk about the photos — because yes, they’re pretty. Some might say too pretty. And recently, a few people have asked whether the products actually arrive as shown, or if Earthy Crunch UK might be too polished to be legit.
I get it. The internet’s full of scams and over-filtered promises. But let me explain exactly where I’m coming from.
A bit about me (and my other life)
Earthy Crunch UK is my hobby — but by day, I’m a software engineer working in AI and tech solutions for the finance industry. My focus? Fighting money laundering, fraud, and identity theft. So yeah — transparency matters to me. It’s literally my day job.
And if the branding feels slick? Well, my husband happens to be a Director in Marketing. Between the two of us, we’ve got access to high-end creative tools — and a lot of experience building polished things.
So when I created Earthy Crunch UK, I wanted it to reflect all of that: thoughtful, elegant, visually strong, and rooted in trust. I edit photos using Lightroom and filters to create consistency, warmth, and an aesthetic that aligns with the brand.
Because let’s be real — can you really blame a girl for trying to do something pretty?
But here's the most important part:
- The photos may be enhanced, but the experience is real
- The packaging is exactly as shown — sleek, sturdy, and plastic-free
- The spoon? Included
- The crunch? Authentic and earthy
Here’s what I’m doing to clear things up:
1. This blog post.
Because being upfront with you matters more to me than a perfect feed.
2. All edited product images will now include a note:
"For reference only" will be added to images and “Image enhanced for brand consistency. Actual packaging and product may vary slightly.” will be added to the product descriptions themselves
3. More raw photos are coming.
Expect to see more natural, unedited shots on the website and socials.
4. Keeping it real on Stories.
If you follow along, you’ve probably already seen:
• Pack-an-order-with-me videos
• My behind-the-scenes stash shelf
• Clay foraging in the wild
• The odd crunch video when I can't resist
I’m not hiding anything — I love sharing this hobby with you.
5. Your feedback is welcome.
I’ve been open and transparent from the start. If you’ve got concerns or questions, please drop me a message or comment. I’m here for the conversation.
6. Reviews are coming — promise.
Earthy Crunch UK is still a baby — just over 3 weeks old. Reviews haven’t flooded in yet, but they will. This is just the beginning.
So please… give a girl a break — I’ve only just started!
Thank you for being here. For supporting a crunchy little side project powered by love, tech skills, and a shared craving for good texture. I’m not a faceless brand. I’m just one woman, building something joyful — and doing it honestly.
— Earthy Crunch UK 💚
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