Strawberry Clay - Edible clay for Pica
£9.95
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Earth Friendly Packaging
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Details
Strawberry Clay may sound sweet, but this natural edible clay is anything but sugary — it’s an earthy, cementy classic with a lightly roasted twist. Known for its crisp Nakumatt-style crunch, it breaks into soft, dusty shards that melt cleanly in the mouth without sticking or turning gummy. The texture is medium and compact, with a fresh, natural bite that’s smooth, satisfying, and completely grit-free.
Its flavour is a beautiful balance of cement and soil, with tones of forest floor and fresh rainwater. Think “earth after a storm” — deep, grounding, and subtly smoky with faint basementy notes. Despite the name, there’s no strawberry taste here; the name simply reflects its unique identity and rosy-toned appearance. Strawberry Clay is earthy, crunchy, and crisp — a reliable favourite for those who love that cement-dirt combination with a naturally roasted finish.
Size: Chunks vary between ~1–3 cm
Weight: Approx. 250 grams per pack
Shape: Medium, irregular shards with compact, dry edges
Colour: Soft grey with pale pink or reddish undertones
Texture: Medium, crisp and slightly dusty; smooth, no grit or stickiness
Crunch Factor: Medium-high — firm, lasting crunch that breaks into soft shards
Taste Profile: Cementy and earthy with faint foresty tones, fresh rainwater notes, and mild roasted depth
Ingredients: 100% natural roasted edible clay (no additives or flavourings)
Country of Origin: India 🇮🇳
Vendor: AJ Clays
Traditional Clay Origins: Harvested from mineral-rich Indian soil, then cleaned, sun-dried, and lightly roasted to create a pure, crunchy texture enjoyed by clay enthusiasts for its earthy, cement-forward taste and natural aroma
Materials + Care
Storage Tips
To keep your clays and treats fresh, crunchy, and full of flavour, always store them in an airtight container in a cool, dry place away from moisture, humidity, and strong odours. Exposure to air or dampness can alter both texture and taste.
We highly recommend using our stash boxes, available on the website — designed specifically to protect and organise your clay collection with ease.
Handling Guidelines
- clean, dry hands.
- wooden spoon included with your order
Fragility Disclaimer
All clay treats and terracotta pot products are handmade and naturally fragile, making them susceptible to breakage during delivery.
While we take great care in packing each item securely, minor cracks, chips, or crumbled pieces may occur. This is a natural part of working with handcrafted clays and does not affect taste or enjoyment.
To help, every order includes a wooden spoon — ideal for enjoying broken pieces or powder just as deliciously as the whole form.
Delivery + Returns
Tracked & Reliable Shipping
We offer fast, fully tracked delivery via Royal Mail to ensure your order arrives safely and on time.
Once your order ships, you'll receive a tracking number via email so you can monitor its journey every step of the way.
Breakage Policy
Our clay treats are naturally delicate and handmade, and despite our best efforts to pack them securely, some breakage is expected in transit.
Broken items are not eligible for refunds, as the flavour and enjoyment remain the same, even if the item arrives in pieces. Each parcel includes a wooden spoon to help you enjoy crumbs or powder just as easily.
Returns & Refunds
Due to the edible and handmade nature of our products, we do not accept returns or offer refunds, unless:
- wrong item, or
- missing items.
In such cases, please email us at info@earthycrunch.co.uk within 48 hours of delivery, along with clear photo evidence of the issue.