The Earthy Crunch UK Blog
Am I the Only One? Finding My Pica People Online
For the longest time, I truly thought I was alone. I had this weird, quiet craving I couldn’t explain. I didn’t talk about it. I didn’t even Google it properly for years. It was just my little thing — crunching a flake of plaster here, sneaking a taste of clay-like dirt there, obsessing over the texture of beach sand or the smell of a cold, damp basement. I thought I was odd... but harmlessly so. Then one lazy afternoon, I stumbled into a rabbit hole that changed everything. It started... Read more...
🫢 Who I’ve shared my personal pica secret with…
Let’s get personal for a moment. If you’re part of the Earthy Crunch UK community, you probably already know I’m deep in the world of crunchy cravings. Clay. Chalk. Soil. Slate. That comforting crack when you bite down. That earthy smell that hits just right. The joy of a fresh stash delivery. You get it. But here's the thing: not everyone does.And I haven’t told everyone in my life about it either. The Inner Circle Let’s start with who does know. My husband – Absolute legend. Supportive, curious, sometimes side-eyes... Read more...
🧡 What is Pica Pride?
If you've landed here, chances are you're familiar with that special kind of craving — the earthy, chalky, crunchy, sometimes smoky, deeply satisfying kind. Whether it’s slate, clay, soil, or chalk, if you know, you know. But with those cravings often comes secrecy. Quiet crunches behind closed doors. Private stash drawers. A fear of being misunderstood. And that’s exactly why we created Pica Pride. So… What Is Pica? Pica is a term used to describe cravings for non-food substances — things like clay, chalk, soil, and even ice or paper.... Read more...
✨ Pica Pride: Loud, Crunchy, and Unapologetically Ours ✨
Let’s be honest — clay, chalk, and earth cravings aren’t exactly small talk. Pica and geophagy often live in the background of our lives, known only to a select few. In my case, my parents, siblings, and my very supportive hubby are in the loop. But beyond that? Not so much. I once casually joked with a friend about eating plaster from the wall, and the look on their face said it all — pure confusion, a sprinkle of horror, and a silent what did you just say? moment. It... Read more...
Building a Beautiful Stash: How to Store and Display Your Clay Collection
Building a Beautiful Stash: How to Store and Display Your Clay Collection
Clay lovers know the joy of collecting. Whether you enjoy sampling different types or curating a stash for those perfect moments, storing your crunchy treasures beautifully adds to the experience. Read more...
Crunching During Emotional Highs and Lows
Crunching During Emotional Highs and Lows
Crunching isn’t just about taste — it’s a comforting ritual that helps us navigate life’s emotional highs and lows. Discover how edible clay and earth snacks can ground you during... Read more...
Product Spotlight: Travel-Friendly Crunch Storage
Product Spotlight: Travel-Friendly Crunch Storage
Love your crunchy stash but hate the mess on the go? Discover our favourite travel-friendly storage solutions to keep your edible clay, chalks, and earthy treats crisp, clean, and ready... Read more...
Geophagia and Mindfulness: A Natural Way to Ground Yourself
Geophagia and Mindfulness: A Natural Way to Ground Yourself
In times of stress or disconnection, simple sensory rituals can bring calm. Geophagia, when practiced thoughtfully, can be a form of mindfulness.   Read more...
The Sensory Side of Earth Eating: Why It’s So Satisfying
The Sensory Side of Earth Eating: Why It’s So Satisfying
What makes geophagia so alluring? One word: sensory Read more...
How to Film Geophagia Content: Tips for Creators and Hobbyists
How to Film Geophagia Content: Tips for Creators and Hobbyists
More and more crunchers are sharing their experiences online, helping others discover the soothing sounds and satisfying visuals of geophagia. If you’re new to filming, here are a few tips Read more...
Myth-Busting Geophagia: Debunking Common Misconceptions
Myth-Busting Geophagia: Debunking Common Misconceptions
Let’s talk myths. Despite its rich history and sensory appeal, geophagia is often misunderstood. At Earthy Crunch UK, we’re here to clear up the most common misconceptions: Read more...
From Hobby to Ritual: Making Time for Your Earthy Moments
From Hobby to Ritual: Making Time for Your Earthy Moments
In today’s fast-paced world, small rituals can bring us peace—and geophagia is no exception. For many, engaging with earthy textures becomes more than a hobby. It becomes a personal moment... Read more...