Rose Clay - Edible clay for Pica
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Earth Friendly Packaging

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Details
Rose Clay is the elegant sister of Silverrose and the softer echo of Christmas Clay — a balanced beauty with both bold cementy depth and gentle earthy grace. Naturally sun-dried and entirely additive-free, this clay offers a crisp, medium-hard crunch that breaks cleanly without sticking or turning gummy. The texture is reminiscent of a soft nakumat — crunchy yet smooth, never gritty, with a refined, satisfying bite.
Flavour-wise, Rose Clay delivers a cement-forward taste layered with mild earthiness and faint dusty undertones when wet. It’s not smoky, but carries a natural mineral richness that true clay lovers appreciate. Think of it as the “rose-shaped” edible clay that feels both comforting and confident — bold enough for regular crunchers, yet smooth and approachable for beginners. A classic favourite for its balance, beauty, and clean finish.
Size: Chunks vary between ~1–3 cm
Weight: Approx. 250 grams per pack
Shape: Medium, irregular chunks with soft dry edges
Colour: Grey with pinkish or rose-tinted reflections
exture: Medium-hard, crisp, smooth bite with no grit or stickiness
Crunch Factor: 4 Medium-high — firm snap with a clean break
Taste Profile: Cementy and earthy, faint dust aroma, mild natural clay flavour, not smoky
Ingredients: 100% natural raw clay (no additives or flavourings)
Country of Origin: India 🇮🇳
Vendor: AJ Clays
Traditional Clay Origins: Traditionally sourced from mineral-rich Indian soils where naturally tinted clays are prized for their purity, firm crunch, and subtle earth-forward aroma
Materials + Care
Storage Tips
To keep your clays and treats fresh, crunchy, and full of flavour, always store them in an airtight container in a cool, dry place away from moisture, humidity, and strong odours. Exposure to air or dampness can alter both texture and taste.
We highly recommend using our stash boxes, available on the website — designed specifically to protect and organise your clay collection with ease.
Handling Guidelines
- clean, dry hands.
- wooden spoon included with your order
Fragility Disclaimer
All clay treats and terracotta pot products are handmade and naturally fragile, making them susceptible to breakage during delivery.
While we take great care in packing each item securely, minor cracks, chips, or crumbled pieces may occur. This is a natural part of working with handcrafted clays and does not affect taste or enjoyment.
To help, every order includes a wooden spoon — ideal for enjoying broken pieces or powder just as deliciously as the whole form.
Delivery + Returns
Tracked & Reliable Shipping
We offer fast, fully tracked delivery via Royal Mail to ensure your order arrives safely and on time.
Once your order ships, you'll receive a tracking number via email so you can monitor its journey every step of the way.
Breakage Policy
Our clay treats are naturally delicate and handmade, and despite our best efforts to pack them securely, some breakage is expected in transit.
Broken items are not eligible for refunds, as the flavour and enjoyment remain the same, even if the item arrives in pieces. Each parcel includes a wooden spoon to help you enjoy crumbs or powder just as easily.
Returns & Refunds
Due to the edible and handmade nature of our products, we do not accept returns or offer refunds, unless:
- wrong item, or
- missing items.
In such cases, please email us at info@earthycrunch.co.uk within 48 hours of delivery, along with clear photo evidence of the issue.