Diamond Clay - Raw Indian clay for Pica/ Geophagia
£11.25
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Details
Diamond Clay is a bold, cement-forward edible clay prized for its powerful crunch and deep mineral character. Naturally harvested from mineral-rich Indian soil, this clay delivers a firm, satisfying snap that stays crunchy right through to the finish. The chunks are dry and medium-dense, breaking down gradually into a smooth, pleasant paste that feels controlled rather than gummy. Some batches may lightly cling to the teeth, adding to the classic clay-eating experience many enthusiasts enjoy.
Its flavour profile is unapologetically cementy — rich, earthy, and mineral-driven, with subtle metallic undertones and a distinctive damp-basement aroma when wet. There’s a grounding depth to Diamond Clay that evokes wet concrete, stone, and rain-soaked earth, making it a favourite among seasoned clay lovers who crave strong, no-nonsense earth flavours with a lasting crunch.
Size: Chunks vary between ~1–5 cm
Weight: Select between 100g and 250g
Shape: Irregular natural chunks
Colour: Mid to dark grey with muted, mineral tones
Texture: Dry, firm, and crunchy; breaks into soft shards and smooth paste, low grit, may lightly stick
Crunch Factor: 4 — strong, lasting crunch that softens into a smooth paste
Taste Profile: Bold cementy earthiness, mineral-rich with faint metallic notes and damp-basement aroma
Ingredients: 100% natural Diamond clay
Country of Origin: India 🇮🇳
Vendor: AJ Clays
Traditional Clay Origins: Harvested from mineral-rich Indian soil and traditionally enjoyed for its intense cement flavour, firm crunch, and deep earthy aroma
Materials + Care
Storage Tips
To keep your clays and treats fresh, crunchy, and full of flavour, always store them in an airtight container in a cool, dry place away from moisture, humidity, and strong odours. Exposure to air or dampness can alter both texture and taste.
We highly recommend using our stash boxes, available on the website — designed specifically to protect and organise your clay collection with ease.
Handling Guidelines
- clean, dry hands
Fragility Disclaimer
All clay treats and terracotta pot products are handmade and naturally fragile, making them susceptible to breakage during delivery.
While we take great care in packing each item securely, minor cracks, chips, or crumbled pieces may occur. This is a natural part of working with handcrafted clays and does not affect taste or enjoyment.
Delivery + Returns
Tracked & Reliable Shipping
We offer fast, fully tracked delivery via Royal Mail to ensure your order arrives safely and on time.
Once your order ships, you'll receive a tracking number via email so you can monitor its journey every step of the way.
Breakage Policy
Our clay treats are naturally delicate and handmade, and despite our best efforts to pack them securely, some breakage is expected in transit.
Broken items are not eligible for refunds, as the flavour and enjoyment remain the same, even if the item arrives in pieces. Each parcel includes a wooden spoon to help you enjoy crumbs or powder just as easily.
Returns & Refunds
Due to the edible and handmade nature of our products, we do not accept returns or offer refunds, unless:
- wrong item, or
- missing items.
In such cases, please email us at info@earthycrunch.co.uk within 48 hours of delivery, along with clear photo evidence of the issue.
CONSUMPTION DISCLAIMER
This product is not food-grade and is intended for collection, sensory use, or crafting purposes only. While some members of the pica community may taste it, any consumption is entirely at your own discretion, and Earthy Crunch UK cannot be held responsible for any effects from ingestion.