Matapulgite Clay - Raw Indian clay for Pica/ Geophagia
£11.25
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Details
Matapulgite Clay, also known as roasted Almond Clay, is a bold, highly crunchy edible clay prized for its intense snap and clean, smoke-touched earthiness. Naturally sourced from mineral-rich Indian soil, then carefully roasted, this clay delivers a medium-to-hard bite that breaks dramatically into multiple shards with every crunch. The texture stays firm and crisp throughout — never creamy, never gummy — and remains low-grit and non-sticky from start to finish.
Flavour-wise, Matapulgite Clay is distinctly smoky and cement-forward. Expect roasted earth notes, wet concrete tones, and that comforting rainy-day aroma when wet — like fresh rain hitting warm stone. There’s a depth here that Almond Clay lovers will recognise, but intensified through roasting, giving it a stronger, more structured flavour without losing its natural clarity. A perfect choice for those who enjoy powerful crunch, smoky minerals, and a clean, no-nonsense clay experience.
Size: Chunks vary between ~1–5 cm
Weight: Select between 100g and 250g
Shape: Irregular natural chunks
Colour: Mid to dark grey with roasted undertones
Texture: Medium-hard, very crunchy; breaks into sharp shards, no creaminess, low grit, non-sticky
Crunch Factor: 4 — strong, snappy crunch that stays crisp to the end
Taste Profile: Smoky roasted earthiness, cementy wet-concrete notes, petrichor freshness when wet
Ingredients: 100% natural roasted Almond clay (Matapulgite)
Country of Origin: India 🇮🇳
Vendor: AJ Clays
Materials + Care
Storage Tips
To keep your clays and treats fresh, crunchy, and full of flavour, always store them in an airtight container in a cool, dry place away from moisture, humidity, and strong odours. Exposure to air or dampness can alter both texture and taste.
We highly recommend using our stash boxes, available on the website — designed specifically to protect and organise your clay collection with ease.
Handling Guidelines
- clean, dry hands
Fragility Disclaimer
All clay treats and terracotta pot products are handmade and naturally fragile, making them susceptible to breakage during delivery.
While we take great care in packing each item securely, minor cracks, chips, or crumbled pieces may occur. This is a natural part of working with handcrafted clays and does not affect taste or enjoyment.
Delivery + Returns
Tracked & Reliable Shipping
We offer fast, fully tracked delivery via Royal Mail to ensure your order arrives safely and on time.
Once your order ships, you'll receive a tracking number via email so you can monitor its journey every step of the way.
Breakage Policy
Our clay treats are naturally delicate and handmade, and despite our best efforts to pack them securely, some breakage is expected in transit.
Broken items are not eligible for refunds, as the flavour and enjoyment remain the same, even if the item arrives in pieces. Each parcel includes a wooden spoon to help you enjoy crumbs or powder just as easily.
Returns & Refunds
Due to the edible and handmade nature of our products, we do not accept returns or offer refunds, unless:
- wrong item, or
- missing items.
In such cases, please email us at info@earthycrunch.co.uk within 48 hours of delivery, along with clear photo evidence of the issue.
CONSUMPTION DISCLAIMER
This product is not food-grade and is intended for collection, sensory use, or crafting purposes only. While some members of the pica community may taste it, any consumption is entirely at your own discretion, and Earthy Crunch UK cannot be held responsible for any effects from ingestion.